Olaplex revolutionary new hair care product

Hair coloring is now possible with Olaplex. Olaplex enables you to repeat the processes again and again without damaging your hair.

Used by many top celebrity hair stylists worldwide (more than 200 000 hair salons), coloring hair may truly never be the same again. OLAPLEX™ allows us to take your hair color to another level.

Olaplex is proven to target hair strand structure, reconnecting bonds broken by the process of permanent hair coloring.

Bleach over!

You can go further with bleaching and, as long as you treat the hair with it, you can bleach over and over again without turning hair to candy floss.

The result : beautiful, shiny and ‘natural’ hair. And you can bin your traditional deep conditioning treatments. Silicone, sulfate, aldehydes free!