Hair Bleaching and Color Removal, a Controlled Transition
Hair bleaching lifts the natural or artificial pigment from the hair; the necessary step to go from brunette to platinum blond, or to achieve a pastel shade. The right lightener makes all the difference between a clean transition and weakened hair.
Bleaching
The strength of the lightener is adjusted to your starting color, hair texture and desired result: going platinum blond doesn't call for the same approach as lifting just a shade or two. Techniques have come a long way thanks to Keune's Bond Fusion, which pushes the limits of what's possible without damaging the hair. The hair needs time between each step to stay healthy.
Color Removal
Hair color removal is used for corrections: removing a poorly applied lightener, neutralizing an unwanted tone, or adjusting a color that no longer matches what you wanted. Unlike bleaching, it doesn't aim to lighten further, but to remove pigment that is already there. It's a technical distinction that completely changes the colorist's approach.
The Starting Point
Is Platinum Blond Right for You?
It all depends on where your hair is starting from. A dark base, repeated coloring or fine hair each call for a different path. The colorist reads the history of your color before suggesting a pace, sometimes with an in-between step, to reach blond without compromising the hair.
Before
After
Pairs well with
Bleaching often paves the way for hair color, balayage or a reconstruction treatment, depending on the desired result.
Every correction is defined during a consultation, based on your starting color.
Hair Color
Frequently asked questions
A first bleaching session generally takes several hours to fully lift the natural pigment. Reaching platinum blond from a dark base may take more than one session. The hair needs time between each step.
Unlike bleaching, color removal doesn't aim to lighten the hair: it removes pigment that has already been deposited, which generally makes it gentler on the hair.
Bleached hair needs targeted care, such as nourishing masks and gentle shampoos, to keep it soft and supple. A follow-up appointment allows us to adjust your care to the actual condition of your hair.